Crystal.
I'm Crystal.
Graphic Designer | Web & Product | Digital Marketing | UI/UX
Multidisciplinary designer with 15+ years of experience delivering impactful digital experiences. Combines strategic product thinking with storytelling, UI/UX design, and marketing expertise. Passionate about shaping trend-forward content, design and AI.
Projects
Cashyo is a free cashback platform (website, app & Chrome extension) that returns you money when you shop online at partner stores worldwide.
Responsible for the full creative direction of the brand launch in the U.S. cashback market. Developed the entire visual identity, from logo and branding to tone of voice and marketing campaigns. Designed the UI/UX for the new app from scratch, focused on user engagement and conversion. Delivered a cohesive, modern, and scalable product experience tailored to American users.
Key responsibilities: Branding, UI/UX design, creative strategy, marketing campaigns, and product design for launch.
Product Manager & Design
Website and APP www.mycashback.com.br
A cashback platform & app that gives you money back on online purchases from partner stores in Brazil.
Led a full app redesign, improving user experience and aligning the visual identity with a modern, cohesive brand. Developed and executed digital marketing campaigns and user acquisition strategies. Acted as a strategic bridge between design, product, and business delivering effective and engaging solutions.
Key responsibilities: UI/UX redesign, digital branding, product management, and performance-driven strategy.
UI UX for תקועים בחו"ל (Israelis Stuck Abroad)
Platform created to help Israeli travelers who unexpectedly get stranded abroad – especially after sudden flight cancellations or emergencies.
Led the UI/UX design and branding of a mobile-first platform offering support and resources for Israelis stuck abroad. Developed the full app layout in Figma, including user flow, iconography, homepage, and bottom navigation structure. Focused on accessibility, emotional clarity, and efficient content organization in Hebrew. Ensured a clean, responsive, and intuitive user experience.
Key responsibilities: App design in Figma, UX flow, content structure, branding, Hebrew UI texts.
More Projects
