Led the UI/UX design and full branding of a mobile-first platform offering support and resources for Israelis stuck abroad.
Developed the complete app layout in Figma, including user flows, iconography, homepage, and bottom navigation.
Created the visual identity, logo (heart + location pin), color palette, and typography system to reflect trust, urgency, and emotional clarity.
Focused on accessibility and efficient content structure in Hebrew.
Delivered a clean, responsive, and intuitive user experience across mobile and desktop.

Key responsibilities:
Branding · Logo design · App design in Figma · UX flow · Content structure · Hebrew UI texts​