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Crystal.
Cashyo - Cashback & Coupons APP
Product Manager & Branding
Cashyo – U.S. Cashback Platform
Led the end-to-end creative development of Cashyo, a digital cashback platform designed for the American market. From the ground up, shaped a brand identity that stands out in a competitive space — including naming, logo design, color palette, typography, tone of voice, and all visual communication assets.
Created a completely new UI/UX for the app, balancing aesthetics with functionality to boost user retention and conversion. Designed every screen and interaction flow in Figma, with special attention to onboarding, shopping experience, cashback tracking, and reward redemption.
Worked closely with developers and stakeholders to ensure seamless implementation, scalability, and alignment with market expectations. Also crafted launch campaigns, social media visuals, and a full brand kit for partner integrations.
Key contributions:
• Full brand identity development
• UI/UX design and prototyping (Figma)
• App architecture and user flow
• Creative direction for launch strategy
• Marketing and visual communication assets
The challenge:
To create a property branding and web application based in existed cashback website , to be used for American market.
The Process:
My process was to take the user goals and branding to inform the potencial solutions to the provided users, shoppers, considering the user flows. Make the process easy to understand and fun to use it. Using Figma and working together with developers using ReactNative plataform.
The Goal:
A responsive web app that provides buyers an original and fun shopping experience, during the goal of developing my UI skills
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